Monica Dema | Source | President of Global Content at MDINC

Using videos with subtitles on your website is a great way to boost SEO because consumers will likely be attracted to watching the videos. Google sees the person is spending time on the site, the transcription is read by Google for keywords, and if it's embedded from YouTube you can increase your viewership or subscriptions there, too. If done correctly, it's a win-win-win all around.