Nancy Lough

Researcher & Professor: Sports Marketing/Sponsorship & Title IX/Gender Equity at University of Nevada Las Vegas (UNLV)
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Nancy Lough is a co-director of the UNLV Sports Research and Innovation Initiative, which brings together multidisciplinary sports researchers from across the university, and a professor in UNLV’s College of Education, where she also coordinates the Intercollegiate and Professional Sport Management master's program and the College Sport Leadership certificate program.

Her areas of expertise include sport marketing and sponsorship, development of women leaders, gender equity, and in sport. She has served as a consultant for Title IX issues in Nevada, Colorado, and New Mexico. Lough has served as the president of the Sport Marketing Association.

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