As an author, award-winning career coach, PR director, and charity founder, I've worked for some of the biggest global brands, most dynamic UK businesses, and some pretty exceptional entrepreneurs.
Over the past 25 years, Cartoon Network, CNN, Discovery Channel, Epson, Animal Planet, Earthwatch, Betty Crocker, TM Lewin, Sense, and the Talented Ladies Club were just some of the brands I had the privilege to work with and place in the media.
From Tom and Jerry launches on Red Square, to James Cameron premieres in Amsterdam, and touring Europe with a team of animators and hanging out at media parts across the world with some amazing contacts, I’ve been there, done that, got the t-shirts, as well as the awards and the coverage.
Not shy of being in the limelight, I’m often seen in the national press, on TV, and I’m a regular contributor to Health & Wellbeing, WeAreTheCity, and PR Moment, so when it comes to PR, I walk the walk and talk the talk.
The past two years have totally taken the wind out of the sails of PR professionals, regardless of lovely or be it in agencies, in-house or as an independent.
With that said, in 2022 as well as tuning into the needs of clients, and the media, I predict that there will be a real need to look after ourselves.
We all know that PR isn’t ER but it there are multiple demands on those working in the profession and it’s vital that we consider the impact the pandemic has had on those in our teams, the ones we work with and the people we manage.
The need to look after the mental well-being of the industry is key in 2022 to ensure we keep the pool of people we have and we keep them safe. From weekly check ins and taking annual leave, to in-depth reviews and adequate training and support, we have to look out for each other.
Yes, we are, by default of the work we do, resilient, ambitious and hardworking but let’s not forget we are human and while smashing KPIs is great, I predicate that 2022 is the year the PR world looks after themselves as well as their clients.23 July 2022