Neeti Sanyal

Executive Creative Director at Artefact
On the record

With more than 15 years of experience in product design, development, and commercialization, Neeti is an Executive Creative Director at Artefact, investigating the business factors and market conditions that make innovation possible. She analyzes why some products take off and others peter out, what methods and processes result in products so meaningful that we couldn’t imagine living without them, and how we can harness these abilities to change our lives for the better.

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