Over the past 30+ years, Nick has worked with hundreds of leading corporations, non-profits and academic organizations and their leadership teams to enhance, protect and restore their reputations. With a hybrid background that includes leadership roles at multinational corporations and public relations agencies, Nick helps clients address their most pressing opportunities and challenges. In his role as president of Reputation Partners, Nick oversees the strategic direction of the firm, leads the firm’s business development efforts and serves as senior client counsel to a number of clients.
While studies have shown that boycotts don’t dramatically affect an organization’s sales, they can and often do have a significant impact on reputation. Deciding on whether and how an organization should respond needs to be a very careful calculation. Understanding how the offending action relates to an organization’s line of business, core values and brand proposition, as well as if it was deliberate and who or what caused it are all critical factors when considering a response. In most cases, it makes sense for an organization to respond.27 December 2021