Nicole Savcy Robinson | Source | Content Creator at Twitch

Nicole Savcy Robinson

Content Creator at Twitch
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With a knack for turning digital spaces into communities and an unparalleled expertise in optimizing the realm of Twitch.tv, meet Nicole "Savcy" Robinson, a connoisseur of gaming, tech, and digital content creation.

Sav has spent the better half of the past decade with her fingers not only on a high-end gaming mouse and keyboard, but on the pulse of the live streaming world as a whole. She's not just a gamer, she's an innovator with an impressive 6-year track record on Twitch.tv. In her hands, an everyday livestream becomes an immersive experience that crosses boundaries and cultures, fostering an inclusive, worldwide digital community.

But don't let her gaming prowess fool you! Sav also boasts a professional background in digital marketing, PR, and SEO. Her unique blend of tech know-how and strategic thinking, along with her passion for creator marketing and branding, places her firmly at the intersection of digital communication, creative content, and strategic branding.

Her deep-seated understanding of the digital landscape allows her to bring a unique, data-driven approach to creator marketing, transcending traditional methods and driving real engagement. From developing robust strategies to optimizing SEO for digital profiles, Savcy is committed to empowering fellow creators, sharing her insights, and shaping the future of digital content.

Whether you're after smart tactics for brand positioning, insights into the ever-evolving live streaming landscape, or a comment understood solely on Twitch (kappa), Sav is your go-to expert and interpreter (kekw). Nicole "Savcy" Robinson isn't just playing the game – she's changing it.

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  • “When considering a gift card, don’t just think about what the giftee already has, think about what they’re going to want,” she says. “Are they looking to upgrade their equipment? Or do they want to find a new favorite game? Do they livestream their gameplay? Make YouTube videos? Once you know what’s important to them, then you know where to start looking.”

    “As for games, I’ve never been mad about a Steam gift card. And that goes for both giving and getting,” Savcy says.

    For upgrading PC hardware, Savcy recommends Newegg and Micro Center, though she notes MicroCenter only offers gift cards in person.
    For any buyers still lost as to what to get for the game-lover in their lives, there are always Visa gift cards or Mastercard gift cards that can be used anywhere, Savcy says.
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  • "It's going to sound counterintuitive but it's true. If you want to grow on Twitch, the best way to do it is by getting off Twitch.

    Unfortunately, the platform currently has no discoverability optimization. The best way to get eyes on your Twitch stream is by bringing them over from other platforms. Take the best parts of your latest Twitch streams, format them to fit different social media platforms like Instagram and TikTok, and then start uploading. Tag them, @ them, share them."

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  • Twitch
    Content Creator
    started Oct 2017