Digital media companies need an eye toward not just innovation, but adaptation. The publishers that will best weather the epidemic are the ones that aren’t afraid of change. "People’s Party,” hosted by rapper Talib Kweli, started streaming episodes on Instagram Live to allow for a bigger ecosystem for immediate engagement.
As the publisher that seeks to be the epicenter of cool, UPROXX is changing how it distributes content to meet the changing behavior of people stuck at home.