Raj Govindarajan

Senior Director of Supply Chain at KeHE Distributors
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Raj is a results-oriented Supply Chain Technology Operations Leader with 18 years of retail and distribution experience. He has a driven business value and delivered KPIs through the power of technology and people. Raj created strategic direction and innovation bringing emerging technologies to business, designed and executed several roadmaps in the supply chain space.

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  • By predicting promotional lift using historical promotional sales and attributes, along with advanced statistical models such as artificial intelligence (AI) and machine learning (ML), distributors can forecast retail demand better and reduce out-of-stocks at the store level. Building better capabilities to reserve and allocate inventory intelligently during manufacturing constraint situations is key for increasing customer service levels. That can be done by implementing features around order orchestration and order allocation through distributed order management.

    17 January 2022
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