Rakesh Tondon

President / Le Tote Co-Founder at Le Tote and Lord + Taylor
On the record
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  • Le Tote planned to reformat Lord & Taylor’s stores and merge its e-commerce system with the new owner’s existing app for a unified technology platform. The plan was to preserve customers profiles on the platform to bring a curated personalized shopping experience to Lord & Taylor shoppers through the Le Tote app. We want to give the customer curated product recommendations based on data shared with us, which will take away the pain point of shopping in stores, like digging through racks. It’s a much more holistic way of responding to customers’ needs.

    11 October 2020
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