Randi Barshack

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Bio

Randi is the Chief Marketing Officer at RollWorks. Randi is an entrepreneur and data-inspired marketing leader and storyteller. She has more than 20 years experience in enterprise software and digital technologies with expertise in building dynamic teams and translating technical innovation into enterprise value. She loves helping companies in industries like AI/Machine Learning, APIs, developer marketing, analytics, IT infrastructure, eCommerce and the IoT build and scale their global marketing to become established brands to really own their categories.

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  • I still have a universe of opportunities, whether that's big or small, identified, not identified. There's some sort of something I'm cultivating and trying to translate that into value for my company. And value could be the sale value, could be the lifetime value, or that value could be the combination. It could be the subscription value, it could even be getting into an opportunity stage, but I'm trying to take something that is not very defined and create value.

    18 March 2022