Ranjan is the Vice President of Strategy at Adore Me. He is helping drive the DTC womenswear brand’s expansion into new categories, satellite brands, and sustainability initiatives. Before Adore Me, he spent time in a variety of media and technology roles, running a content personalization startup and working as a Director at the Financial Times. Ranjan earned his MBA at INSEAD, and is incredibly thankful to work at the intersection of retail, media, and technology at a transformative time like this.
Clearly, diversification from Facebook and rising acquisition costs are at the top of mind for every marketer. [We’re] starting to think more in a brand building way, in a top of funnel way. In the past, the DTC lingerie brand has relied heavily on linear television advertising for brand awareness. Facebook and other social media platforms have been key driver’s in the brand’s customer acquisition efforts.