Rich leads Ibotta’s marketing efforts including the communications, performance, product, public relations, and creative teams. He joined Ibotta in 2013 from KraftHeinz (previously H.J Heinz), where he worked in Brand Management across both their consumer products and foodservice divisions. Prior to that, he spent several years in the advertising industry. Rich is a graduate of the University of Texas at Austin McCombs School of Business and UCLA.
We just realized that there's a whole new world that they're sort of entering into, and we wanted...parents and kids to be focused on getting back into the routine and learning. We figured if we could take any of the burden off of back to school shopping by providing sort of some staple staple supplies for for their return, then we should do that.4 August 2021