Richard Dedor

VP, Digital Marketing at Premier America Credit Union
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I'm a leader and manager who delivers results through people. I have worked in marketing, communications, and digital media for nearly 20 years. I believe in building strong trust-driven relationships up-and-down an organization and am able to build those strong relationships with clients, agency partners, and other senior managers and young talent.

My marketing philosophy is to put people first in everything I do. It guides content development, advertising strategies, on-boarding, social media, and customer service. I always wear my strategic integrated marketing hat in my work with non-profits, sports, CPG, real estate, and financial services.

Current and past responsibilities include development of marketing plans, web analytics, ROI reporting, audience development, content plan development, crisis management, graphic design, project management, ideation and strategy, and budget management.

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  • It is a ‘Catch-22’ for financial institutions: 98% of all text messages are read by the recipient versus 20% for emails.

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