Richard Harris

Data Director at Union
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Richard Harris is the Swiss Army Knife of digital analytics and data science. He co-founded a digital marketing agency while in college and spent four years gaining valuable experience in several different data sectors after he graduated and relocated to Dallas. Most recently, he was lead data scientist at iProspect and senior analyst of Digital Analytics at Live Area.

At Union, he is reimagining the data department—changing the way the independent creative and performance agency and its clients think about and ingest data and blending creativity and data in ways that drive memorable and measurable results. This encompasses a host of ambitious ideas including developing data science practices for marketing-mix modeling and forecasting, building custom attribution to present and understand how marketing channels work together to influence recommendations, creating live reporting dashboards for marketing and website data, implementing new tracking processes, ensuring the agency is collecting and reporting trustworthy data, and building new tools to impact decision-making across all practices.

Harris also has experience running paid search (Google ads, Bing ads), paid social (Facebook and Instagram), and display (Google Display) advertising campaigns, so he brings a different perspective to Union’s marketing analysis.

Harris is a multifaceted data scientist who can set up the data technology stack, analyze the data, and do advanced data modeling and predictions.

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