Rob Collie

CEO and Founder at Power Pivot Pro
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  • Business intelligence has no value unless a company translates improved visibility into improved action. The BI industry is still working to deliver on this charter, and it will come to fruition with the convergence of BI tools and transactional middleware. We have experienced a revolution in business applications, with solutions for everything from sales and accounting to HR and contracts, and an accompanying rise in middleware to allow interaction with the application data. Running in parallel are BI tools, which function like read-only middleware to splice data across the various business applications. The next frontier is the convergence of transactional middleware and BI middleware, enabling closure of an action loop where business users can analyze their data in a BI dashboard, identify the action they need to take, and then initiate that action without ever leaving the BI environment.

    11 January 2021
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