Rob Shaw

SVP Sales and Managing Director EMEA at Fluent Commerce and 2 other companies
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Rob is the SVP Global Sales for Fluent Commerce in Europe, Middle East and Africa (EMEA). His focus is on helping retailers in these regions maximise the potential of their stores and fulfillment locations with smart use of inventory, intelligent order management and fulfilment. Rob brings over 20 years’ experience in technology sales, including a decade in fast growing, consumer facing, eCommerce and Customer Experience applications. Before joining Fluent Commerce he was the Vice President Sales, EMEA at Amplience where he worked predominantly with Tier 1 retailers. Prior to that, Rob was the Global Vice President, General Business at SAP Hybris where he gained significant experience in helping retailers rethink their eCommerce offering and transition to omnichannel organisations.

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  • The collaboration with OSF Commerce is an acknowledgement of the imperative for retailers to provide an innovative customer experience and convenience options. By working together we'll grow and unlock new business value for our clients by enabling them to rapidly deploy a unified commerce strategy using out-of-the-box capabilities. We're certainly very excited by this joint endeavour.

  • LiveArea is a recognisable name in the commerce space, with impressive expertise and experience with big global brands that make this such an exciting and productive partnership. Our relationship provides retailers with a full omnichannel commerce offering. For customers, this means receiving orders faster and ordering through their preferred channel, while for retailers it means increased sales, reduced fulfillment costs and improved customer retention.

  • The Fluent Commerce platform allows retailers to use their existing stores as additional mini warehouses.

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