Robin Saitz, Chief Marketing Officer at Rockwell Automation is responsible for leading the marketing of Rockwell Automation's full portfolio. In her role, she focuses on driving demand and building the brand globally, overseeing industry strategy, marketing communications, analyst relations, demand generation and commercial marketing.
Saitz joined Rockwell as part of the company’s acquisition of Plex Systems, completed in September 2021. Most recently, Robin led marketing for software as a service in Rockwell’s Software & Control business segment as the Plex & Fiix Chief Marketing Officer. Fiix was acquired by Rockwell in January 2021. Prior to joining Plex, Saitz held CMO roles at Avecto, a cybersecurity solutions provider (acquired by BeyondTrust), and Brainshark, a sales enablement software company. Robin spent more than 20 years at PTC, including her role as senior vice president of Global Marketing and Operations. She started her career as an engineer in packaging design.
Saitz earned a bachelor’s degree in engineering from Trinity College in Hartford, Conn., and a master’s degree in engineering management from Northeastern University in Boston.
In this episode of TOP CMO, we delve deep into the transformative world of marketing within tech-centric organizations. Join us as Robin Saitz, CMO of Rockwell Automation, unveils the challenges and triumphs of narrating a brand's evolution in an engineering-led landscape. Discover the power of storytelling, the significance of integrated campaigns, and the pivotal role of marketers in shaping a company's journey. It's not just about selling a product anymore; it's about crafting a compelling narrative that resonates. Tune in and redefine what you know about tech marketing.