After an illustrious career spanning nearly 40 years focused on supply chain, logistics and transportation, retail, sales and operational excellence strategy at UPS – including The UPS Store franchise network and UPS Supply Chain Solutions – Rocky Romanella became the Chief Executive Officer and Board of Director for UniTek Global Services, a provider of engineering, construction management and installation services to companies specializing in the telecommunications field.
Rocky is currently the Founder and CEO of 3SIXTY Management Services, LLC, a management consulting firm specializing in Executive Speaking, Leadership Development and Consulting Services. He also serves on the board of Goodman Networks, a leading provider of end-to- end network infrastructure, field and professional services to the wireless telecommunications and satellite television industries.
Rocky is an experienced CEO who led one of the largest rebranding initiatives in franchising history – The UPS Store, revolutionizing the $9 billion retail shipping and business services market.
While leading The UPS Store, the network increased retail unit, same-store sales by 5.8%, outpacing the National Retail Federation results of 4.6% during a recession.
Rocky steered UPS’s entry into the health care industry and created the mantra, “It’s a patient, not a package. ®”
He also led the integration of more than 20 acquisitions to improve financial performance, capabilities and global network footprint.
Through his executive roles and leadership advisory services, Rocky delivers results by developing and implementing his Balanced Leadership Model across enterprise operations. This includes a laser focus on customer needs, employee empowerment and the demands of shareholders.
Rocky has the rare ability to see a clear vision of the changing business landscape, the passion to develop strategies, tactics and metrics to drive desired results.
1. A candle loses nothing by lighting another candle. During these difficult times, along with lending a helping hand, reach out to that person you maybe estranged from and light their candle and heal that divide. It may help to get your candle to shine brighter and last longer.
2. There is no elevator to success. You have to take the stairs. It is the hard work we do today that will get us through tomorrow.
3. Kindness is the language that can be seen in the darkness and heard through this deafening crisis.
4. As we sit in our homes following all the guidelines, we often are thinking about yesterday, we dream of tomorrow, but we need to live for today and the next. Start building tomorrow today!
5. Things to add to personal inventory of skills to get through these difficult times and beyond:
• Things for your core values: Integrity, Friendship, Affection
• Things to control: your words, your temper, impropriety
• Things to prevent apathy, deception, slander.
• Things to watch: your speech, behavior, and actions.
6. In my view, leadership is about building a bridge to our future. You give your people the opportunity to help build that bridge by communicating and educating each one of them on your vision and strategy.
7. Leadership is the ability to assess quickly, accurately, and effectively:
• who you are?
• what you stand for, and
• what you will never compromise.
8. More importantly, does this match your vision and strategy, and does it correspond to what your people, your customers and investors believe to be your strategy, and consistently reflect the brand.
9. Do you words, actions, and deeds, match your vision and strategy, and does it correspond to what your people, your customers and investors believe to be your strategy, and consistently reflect the brand.
10. Creating a strong culture is critical to your company’s long-term success and growth. It should be desire of the Senior Leadership Team to create the Best, the Brightest, Most Informed and Best Educated management team in the industry.
11. In the service business, people are our most important asset. The time we spend with our people is an investment in the future, not an expense or burden on our time. This time you with your people is an investment. You cannot successfully grow the business without an investment in people.
12. As your company is evolving into a performance-driven organization it will be connected by the principles of Balanced Leadership. This is where each of you should:
• Think like a customer by approaching each challenge as a true solutions provider.
• Feel like a valued individual by knowing your work matters and you are part of the solution not part of the problem, and you will never compromise on safety.
• Act like an owner by understanding the business and your role in what leads to success.
• Process ties it all together and allows us the ability to replicate the results over time and new people.
13. Your success will be measured by the degree to which everyone in your organization at every level begins to: understand, embrace, emulate, and execute the vision and strategy.
14. You have a responsibility to model effective leadership along with honest and ethical behavior to the employees you represent. Open and honest communications and visibility are an important element of trust. Make sure you are available to your people and visible in your operations or department.
15. As you move through difficult periods on your way to success, do the ‘right thing’, take care of your customers, treat others with dignity and respect, celebrate successes and your reward will be, “The Leader of Choice.” You will create a place where your people will thank you for not letting them stray or compromise their values and ethics. They will be excited about other ways they can participate in successfully reaching their goals and those of the organization.
16. In my view the significant difference in the leaders who will successful lead the rapid rebuild of their businesses is their honesty of purpose. It pertains to your motivation, to the pursuit of your goals and dreams. There is no substitute for hard work for the leader as you embark on this rebuild journey. But it is how you face it and the journey you take that speaks to your character. Your true character is defined by your honesty of purpose. Your purpose is sacred and authentic. Honesty is what is at the core of your moral character. It is being trustworthy, loyal, fair, sincere, and true, even when it is difficult to be. It is not only how you create your values, but also how you add value to the lives of others.
17. You are the agents of change in your organization. Our vision going forward includes defining:
Who we are,
What we stand for, and
What we will never compromise
18. We often talk about business, as we do sports, as a team sport. We are learning through these difficult times something we have always known to be true but maybe we have never articulated in this fashion. That LIFE and LIVING TOGETHER as a family, a community, a country and as global citizens is also a TEAM SPORT. We are all individuals contributing our skills and performing tasks such as social distancing, frequent washing of our hands for the good of the team. We all will become healthier and move past these difficult times in our lives, when we win together as a team. Let’s be great teammates!
19. Two of the most important words in any language are THANK YOU. Let’s add three more, HOW ARE YOU?
20. In my view the significant difference was the honesty of purpose in the people I managed, worked with, and mentored. It pertains to your motivation, to the pursuit of your goals and dreams. No name in lights or sneaker contracts for the working person. The reality is you are going to have to work at whatever it is you hope to achieve in your life. But it is how you face it and the journey you take that speaks to your character. Your true character is defined by your honesty of purpose. Your purpose is sacred and authentic. Honesty is what is at the core of your moral character. It is being trustworthy, loyal, fair, sincere, and true, even when it is difficult to be. It is not only how you create your values, but also how you add value to the lives of others.
21.Personal Integrity -you always do what is right for your customers, people, shareowners, and stakeholders no matter how difficult the right answer may feel. You role model consistency between your words and actions; you live your word; you establish open, candid, trusting respectful relationships at all levels and you treat all people inside and outside fairly. Finally, you make decisions that are effective rather than politically correct.
22. Do not allow important things to become urgent. You can only handle a few urgent things at a time so do not let important items that can be quickly taken care of to become urgent and they can overwhelm you. NO LOOSE LUG NUTS so Tighten The lug Nuts!13 January 2021