Lazarus has over 30 years of experience in the US residential alarm market and is currently COO of New Cosmos USA managing sales, marketing and regulatory efforts. Under its Denova Detect brand, New Cosmos manufactures the only residential natural gas alarm listed to UL 1484 and alarms up to 11 minutes faster than competitors. Natural gas safety is of growing concern to US government and regulatory agencies with over 200 major explosions happening each year, and new bills being introduced in a variety of states to require natural gas alarm installation.
o Previously, Lazarus was the VP of Sales and Marketing at Firex, a leading smoke alarm manufacturer. During his tenure, he grew the company’s market share from 10% to 75% and sales from $60M to $100M. That success landed him the role of president of Universal Security Instruments where he launched new smoke and CO alarm technologies and significantly increased the company’s stock price which resulted in USI’s consecutive inclusion in Fortune Top 100 Small Business Magazine
"Thankfully, residents know how important it is to install smoke and carbon monoxide detectors in their homes," said Lazarus. "Natural gas and the danger it poses is usually an afterthought, but we're aiming to change that by educating residents about natural gas and how they can protect themselves and their communities."30 June 2022