Ruby's a designer, artist and cyberethnographer based in new york city. He's an adjunct professor of design and media studies at nyu. His work focuses on digital phenomenology, virtual ontology and the implications of being-on-line. He writes about virtual realms, digital communities, and artificial intelligence.His work and research have been presented and published in journals, magazines and conferences, all over the world. He's the founder of 13101401 inc, a design and research studio, and is the host of the sometimes show.