Appointed in 2018 as the second Night Time Economy Advisor for Greater Manchester, Sacha advises Andy Burnham (Mayor of Greater Manchester) on all issues relating to the night-time economy, providing a voice for workers, operators and the industry as a whole.
As the fifth biggest industry in the UK, the night time economy covers all activity between 6pm and 6am including hospitality, leisure, healthcare, transport and emergency services. It employs just under 10 percent of the total UK workforce.
In his role, Sacha has announced a raft of recommendations to improve safety, transport and cultural diversity in the region, including the introduction of later opening hours for greater accessibility and the development of night-time transport links to better serve under-represented communities on the outskirts of the region.
Sacha is also Co-Founder of some of the biggest music events in Europe, including The Warehouse Project and Parklife festival. Combined, both The Warehouse Project and Parklife brought a combined £20.9m into the local economy (Greater Manchester) in 2019.