Born in South Korea to a family of doctors, Saeju has always had an intense desire to help people. From an early age, he knew his life’s work would be dedicated to improving the well-being of as many people as possible. It was after the death of his father at a young age that Saeju became more motivated than ever to truly change lives for the better and use his entrepreneurial spirit (Saeju founded South Korea’s first-ever heavy metal record label) to make an impact. After dropping out of college and moving to the US, Saeju met his co-founder Artem Petakov, who shared his vision of helping people live healthier lives, and Saeju convinced him to leave Google to develop Noom. As CEO, Saeju is responsible for setting the strategic vision for Noom and has led the company through several years of tremendous growth, helping millions of people improve their lifestyles and health. In 2020, Saeju was named EY Entrepreneur of the Year.