Saif Ali

General Manager, Marketing & PR at Dastgyr
On the record

Saif Ali is a college dropout and business strategy & marketing generalist with 9 years of experience in the media, advertising, and communications space in Pakistan, mentioned in The New York Times, Wamda, Branding in Asia, and Profit Magazine as a leading industry voice.

He has collaborated with a few dozen international, regional, and national clients on consumer, corporate, and employer branding initiatives, having led many industry firsts. He possesses deep experience with FMCG clients, such as Unilever, as well as B2B sales & product marketing skills from his time representing TikTok in Pakistan.

In his current role at Dastgyr, Saif spearheads brand management, public relations, and partnerships.

Recent Quotes
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  • We started piloting the product in May 2020, at the peak of the Covid-19 outbreak. In September, we officially launched the app and kicked off operations. Since then, We've served 30,000 customers in Karachi and Lahore, we've fulfilled orders worth several millions of dollars.

    17 January 2022
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