Sanjay Brahmawar became Software AG's Chief Executive Officer in August 2018. He leads Software AG in a new era of digitalization, a time when digital connections via integration, APIs, the Internet of Things and analytics are increasingly important to ensure business continuity. Before joining Software AG, Brahmawar served as general manager for global revenue at IBM’s Watson IoT and managed the global business of data analytics and artificial intelligence software products in that capacity. He previously held GM, Vice President and Executive Partner roles within various IBM businesses.
There is a constant engagement between us and the customer around deployment and the value that the customer is getting out of that software and how to use it, etcetera. That motion is different from going in selling once in four years. This is a constant motion of engaging with your customer.12 June 2021