Sara Cohen

Chief People Officer at Forsta
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Sara Cohen is the Chief People Officer for Forsta and has global responsibility for all things people related. Based in New York City, Sara is responsible for developing the company’s people strategy and development across all our global locations. Sara’s goal is to ensure the business continues to lead the industry in its employee programs, while maintaining the strong culture that is unique to each office. Previously, Sara spent several years at GroupM, leading the people team for Xaxis, a programmatic media agency. Previous positions in technology, media, advertising, and PR agencies have given her a unique insight to working in fast paced, dynamic companies.

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  • If employees are happy, challenged, rewarded and recognized, and treated with respect, they are more likely to stay at your organization. Prioritizing the employee experience, which is central to talent retention, should always be a top priority for HR professionals – especially in the tech industry where the demand for software engineers and other highly skilled talent is consistently high. At the end of the day, employee retention is an HR professional’s most important job, and most of what we do should ladder back up to it.

    16 April 2022
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