Sara is CEO of University Academy 92 (UA92), the groundbreaking higher education institution co-founded by the Class of ‘92 and Lancaster University, founded in 2019.
Based in Old Trafford, Manchester, UA92 provides higher education for disadvantaged students, and offers degree and higher education courses across business, sport, media and digital disciplines. Working in partnership with leading industry names including Microsoft, TalkTalk, KPMG and Manchester United, students benefit from mentors, guest lectures and work experience opportunities, in addition to personal development guidance and financial support.
Sara has a successful 30-year career in consumer retail across the UK, US and Europe, holding senior leadership positions at Debenhams, Shop Direct, Lands End and Hotter Shoes, which she left in March 2019. She was bought on board at UA92 by Gary Neville who was actively seeking a deliberately different CEO, with commercial, brand and customer experience to transform and modernise higher education.