Saurabh Mishra | Source | Associate Professor of Marketing at George Mason University School of Business
Saurabh Mishra
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Heavy reliance on efficient management processes is completely understandable. These practices greatly lower resource requirements and help reduce waste.
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Efficiency leads to a routinization of processes and necessitates a focus on constant, but incremental, improvements in operations. As a result, efficient organizations often have few resources left for managers to react to dynamic business conditions or to formulate innovations that build new markets.
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The Dark Side Of Operational Efficiency In Times Of Crisis
Efficiency-enabling practices can help generate greater profitability, but too much of a good thing can lower operational flexibility.
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Agility Is Key To Getting Through This Coronacrisis
Computerization and robotization is faster and cheaper – at doing the same thing over and over again. But in a crisis when organizations need to pivot – they need the extraordinary tonic of human ideas.
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George Mason University School of Business
Associate Professor of Marketing