Dr. Scott Clarke, Vice President, Consumer Products Industry Lead at Publicis Sapient, works with Fortune 500 companies across the retail and consumer products industries to help them understand and respond to the opportunities and threats posed by digital disruption, helping transform companies into digital businesses.
Scott is a leading consultant, speaker, and author in the areas of customer experience management, business analytics, digital transformation, and marketing, sales and service effectiveness. He brings over 25 years of international, cross-industry consulting experience, helping organizations grow and innovate by understanding the ramifications of sociological and technological change and how this affects relationships with their customers and creates opportunity for competitive advantage. He has worked extensively on issues of customer experience strategy and design, competitive positioning, new business models, product and service innovation, operational and cost improvement, and enterprise transformation.
Before joining Publicis Sapient, Scott led global consulting practices for a number of leading professional service organizations including PwC, IBM, Capgemini, Gartner, and most recently Cognizant Technology Solutions, where he served as Chief Digital Officer and Global Consulting Leader for their Retail, Consumer Goods, Travel and Hospitality Industries. He prides himself on being able to work with clients across many environments to optimize business value from emerging technologies.