Seraj Bharwani | Source | Chief Strategy Officer at AcuityAds
Seraj Bharwani
An authority on digital-first and direct-to-consumer marketing with over 20 years of experience working directly with CEOs & CMOs of leading consumer brands. Co-founded and scaled multiple digital advertising companies with successful exits. Highly motivated by opportunities to create and contribute to new DTC ventures and industry categories.
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AcuityAds
Chief Strategy Officer
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CES 2022 attendees scale back plans but keep plane tickets as CTA ends the show a day early
Startups and other tech company leaders don't want to miss out on face-to-face networking and seeing new products live and in person.
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AcuityAds Announces Collaboration with IAB on Omnichannel Journey Automation Academy
AcuityAds Holdings Inc., a leading technology company that enables advertisers to connect intelligently with audiences across digital advertising campaigns from a single platform
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As supply chain woes intensify, advertisers reallocate media dollars
People expect a shortage, and their panic-drive buying is giving them what they expect. It’s a self-fulfilling prophecy advertisers are trying to stay out in front of for as long as they can.
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One of our CPG clients cut their programmatic spending with us by seven percent. The supply chain issue made our client think more about how to rebalance their media mix so that they could satisfy the demand coming from the larger retailers where they couldn’t necessarily afford to lose shelf space.
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IAB Brand Academy is a resourceful, education forum that brings timely insights, solutions and best practices highly relevant to the marketing and the advertising community. IAB Brand Academy is a resourceful, education forum that brings timely insights, solutions and best practices highly relevant to the marketing and the advertising community.
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We are quite satisfied with the safety protocols at the event that include evidence of vaccination, masking and frequent testing.
