Sheba Zaidi

Sheba Zaidi and Genevive Savundranayagam, Co-Founders Mahara Mindfulness at Entrepreneur
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Sheba Zaidi is the co-founder of Mahara, a company focused on creating products and experiences that are a stepping-stone into a world of mindful practices and personal transformation. After 14 years in the PR and marketing world, Sheba decided to build a mission-driven business. Launched at the end of 2020, Mahara’s latest product is a monthly guided journal called The Human Being Journal, which recently closed a retail partnership with Kourtney Kardashian's store POOSH in the US and Indigo in Canada. The journal has been included in Oprah’s Healthy Living ‘O’ List and been featured by celebrities like Jessica Alba, Lauren Conrad and Jen Atkin, as well as several influencers. Sheba holds a Bachelor’s and communications degree from McGill University and completed courses in Buddhism and Modern Psychology at Princeton University. Sheba also co-founded a wine tour company called The County Wine Tours based out of Prince Edward County in 2016. Fun facts: Sheba previously interned at the United Nations and is followed by Barack Obama and Britney Spears on Twitter.

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  • Entrepreneur
    Sheba Zaidi and Genevive Savundranayagam, Co-Founders Mahara Mindfulness