Sheridan Trent

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Sheridan Trent, Senior Analyst, uses her psychology background and extensive research knowledge on the market intelligence team at TSG. Sheridan is focused on monitoring the activities of payment players including market offerings, marketing strategies, vertical analysis, and product direction to support client engagements. She has research publications in the Journal of Community Psychology, Nonprofit Management and Leadership, and Organization Management Journal.

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  • ‘Buy Now, Pay Later’ Impact on Consumer Credit Behavior Expanding Fast - The Financial Brand

    “Positioning buy now, pay later as credit is a good way to explain it to consumers, with all the advantages that can come along with that, but also with some of the caveats.”
    — Sheridan Trent, The Strawhecker Group

    23 June 2021