Stacey Danheiser is the Founder of SHAKE Marketing Group, a b2b consultancy. She works with scaling B2B organizations to uncover what their customers value to drive business growth. Stacey is the co-author of Stand Out Marketing and Value-ology and runs Soar Marketing Society, a b2b marketing community & mentorship program to help b2b marketers build more credibility with the C-suite. Through customized coaching, she helps her students learn how to build customer-focused marketing strategies. Prior to founding Shake Marketing Group, Stacey spent over a decade leading marketing strategy and execution inside of various Fortune 500 companies.