Suzin Wold | Source | Senior Vice President, Marketing at Bazaarvoice
Suzin Wold
Results-driven, innovative, classically CPG-trained yet entrepreneurial Marketing professional with a proven track record of identifying and capitalizing on new market opportunities that result in sustainable business opportunities and profitability. Extensive experience with P&L responsibility in companies ranging from early stage start-ups to Fortune 100 companies. Resourceful decision maker with broad perspective gained from being an executive as well as an early employee in several start-up/early stage companies.
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Amazon has been one of the big winners of the last few months, but the opportunity for other brands to win loyalty from new customers as people’s habits change is huge. The success of subscription services reflects the rapid digital evolution we have experienced this year. Younger consumers are some of the most powerful influencers and their use of social media plays a large part in enabling customers to share experiences that credit these brands. In addition, their reliance on ratings and reviews content only highlights the enormous opportunity brands have to use the voice of the customer to create more meaningful shopper experiences, which ultimately results in more sales and customer loyalty.
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4 out of 5 Global Consumers Vow to Stick with New Brands Purchased During QuarantineOther shopping behaviors caused by COVID-19, including use of subscription services, are also likely to continue
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Bazaarvoice
Senior Vice President, Marketing