Swati Kelkar | Source | Head of Evsie at Maurices

Swati Kelkar

Head of Evsie at Maurices
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Swati Kelkar joined maurices in September 2020, bringing over 30 years of experience in sourcing, supply chain, product development and business incubation. She is a “tour de force” in apparel brands, and in addition to her breadth of experience, considers her proudest career moments in developing her teams.

Swati’s experience includes Club Monaco (senior product development and sourcing roles), American Eagle Outfitters (SVP of Product Development), Talbots (SVP of Global Sourcing), Kenneth Cole (EVP, Supply Chain and Global Sourcing), and Kit and Ace (Chief Product Officer). Swati has additional international work experience from Calida (Switzerland) and Reebok (Mauritius).

At maurices, Swati oversees global sourcing and new business development. Swati has been instrumental in concepting and bringing evsie™, a brand for tween girls, to life. In addition to evsie, Swati incubates new category expansions for maurices.

Swati serves on the Board of Directors for Clothing for Care, Inc., a nonprofit helping to transform the lives of children and youth through charitable associations.

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  • AS SEEN IN PARENTS, describing the Soft Girl Trend:
    "Most focused on nature-based, slower-paced lifestyles such as Cottagecore, Coastal Grandma, and Clean Girl. The pandemic forced most of us to slow down our lifestyles and yearn for some much-needed fresh air, so these trends—including soft girl—are likely a direct result."

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  • What Does It Mean To Raise a ‘Soft Girl’?

    It's not a personality trait, but rather an aesthetic. You can thank Ariana Grande for popularizing this trend that's just as much about fashion as it is about empowerment! Here's how to know if you are raising a 'soft girl' or how to guide your child's 'soft girl' style.

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