Sydney is a Customer Relationship Manager at SERHANT. She is known for recruiting record numbers through the data-guided cultivation of authentic customer-brand relationships. Sydney appreciates the process of growth through dedication and understand that the best results come from a leap of faith and a confident prediction of where you're landing. She brings to the table a sense of practicality, a spark of creativity and the drive to assist, no matter the task at hand. By jumping headfirst into any and every opportunity to learn new tricks of the trade, Sydney has developed a knack for creating growth with limited resources.
I tell my students we need to think about how the market’s perception equates to how we want our brand to be perceived, because as marketers, we need to know this process to make strategic decisions about our company’s brand.
After finding success in strategic brand management, Sydney Sherman ’17, MBA ’18 shares her expertise with Binghamton University School of Management students.