Sylvain Mansier | Source | General Manager - Payments at Inmar Intelligence
Sylvain Mansier
Sylvain is the General Manager of Payments at Inmar Intelligence. He is passionate about finding and building new and better ways to solve problems by leveraging the power of technology and human creativity. Through effective execution of innovation-oriented strategies, Sylvain helps companies to turn concepts into realities and to drive growth.
-
With inflation going where it’s going and how quickly it’s going, soon you’re going to, I think, start seeing some real consumer behavior changes. It’s just gotten too expensive. If the brand wants me to keep buying that product, how can they target me with a promotion that makes the purchase more appealing to me in a situation where my wallet is constrained, but still allows the brand to generate a healthy margin?
-
For Consumers at Checkout, Cash Back, Not Coupons, Is King
Consumers react differently to discounts versus cash back and CPG brands must explore different avenues for deals, says Inmar Intelligence’s Sylvain Mansier.
Article
-
Inmar Intelligence
General Manager - Payments