Thomas E. Randall, Ph.D. is a Research Analyst at Info-Tech Research Group, delivering award-winning research on market trends, vendor analysis, and software selection for high-profile B2B advisory engagements. He is a globally recognized Public Speaker, Facilitator, and Collaborator, having presented at multiple international conferences, appeared regularly in the media, and built a broad network of vendors and analysts.
Zoho is unique amongst its productivity suite competitors for not rolling out a cost increase for 2022, nor removing their freemium offerings. Other providers have justified price add-ons and increases to reflect the additional value they believe their customers have received over the pandemic for using their tools. Yet freemium offerings and price consistency have been central for many customers and businesses to stay afloat during lockdowns. Now that such offerings are in short supply, Zoho will likely see increased demand for their Workplace services as customers seek strong ROI for productivity and collaboration software.28 March 2022