Tierney is an energetic, entrepreneurial and results driven business and marketing executive with proven track record of responsibly scaling brands. She is a curious leader with experience developing multi-layered yet high growth and dynamic teams.
Currently there are over 84 million American homes streaming through CTV devices (that’s 6 million more than cable TV subscribers!). A recent Nielsen report on 2020 viewing habits revealed that total streaming TV time has increased 74 percent year-over-year and 25 percent of U.S. adults surveyed reported adding a new service in Q2 alone. Needless to say, user demand for CTV is expected to only continue. Since ad dollars tend to follow eyeballs, it’s no wonder that 53 percent of media buyers plan to move broadcast TV dollars to CTV in 2021.20 December 2021