Tim Christensen is the CTO at SocialChorus. He is responsible for shaping the product vision, leading technology innovation, and ensuring the product experience delights SocialChorus customers. Prior to SocialChorus, Tim built a career of nearly 20 years leading, designing, developing and supporting large-scale software platforms and their teams in a range of industries from entertainment, manufacturing, government, e-commerce, marketing, finance, and technology.
Oftentimes with IT, one of their biggest risks is if they buy this software and they spend all this time and roll it out and no one uses it, it was a complete failure. So how do they get people to use it? Well, start from the user, then go to the software. Don't start with the software and go to the user.20 July 2021