Tim Simpson, MBA, PMP | Source | Senior Digital Marketing Manager at ScaleNorth Advisors

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Tim Simpson, MBA, PMP

Senior Digital Marketing Manager at ScaleNorth Advisors
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Over the course of my career, I've provided marketing services for startups launching new products, SaaS corporations, digital marketing agencies, food & beverage manufacturers, professional services and more. I have a deep understanding of product marketing, PPC, SEO, email, go-to-market, web design, marketing strategy and more.

I am a well-rounded marketer and meticulous project manager that excels in taking complex projects from a current to an ideal state. As an avid "people-person" I love building teams, and have built and ran both domestic and international departments.

I have an MBA from Ball State University, a Professional Certificate in Strategic Management from Wharton, and am a certified Project Management Professional (PMP) with the Project Management Institute.

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  • With B2B, you typically experience high average order values ranging from a few hundred dollars to $1M+. As a B2B marketer, I can recall getting my first positive response from a lead after they had opened 21 of my emails in a 1-year period. The higher the dollar value of a B2B sale, the longer and slower of a burn the sales process typically is. This is in comparison to the B2C sector where purchases often happen instantaneously with the monetary range of a few dollars to a few hundred dollars.