Founder & President of the dotDigital Group PLC, an AIM listed company with offices in London, Manchester, Belarus, New York, Sydney, Melbourne, Singapore, Amsterdam & Cape Town.
Brands have a communications crisis on their hands if they are currently unable to retain their customers’ trust and therefore more of their business. They need to build infrastructures that engender, earn and sustain trust, and clearly communicate these with consumers. Consumer sentiment is critical and ensuring security and compliance naturally fosters trust, which is the key for consumers to share their data with a brand. If a consumer trusts a brand, then they will be engaged; and the value of that relationship, nurtured over time, is returned in increased conversions, loyalty and customer lifetime value. dotdigital promotes best-practice to enable retailers and brands to be identified by their customers as responsible marketers for data privacy, security, compliance and sustainability.16 February 2022