Trent Ward

CEO at FORME
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Chief Executive Officer at FORME

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  • You have a choice of prerecorded workouts—they will change every three or four days. Maybe you’ve committed to working out three times a week for 45 minutes, so the machine’s AI will remember what weights you use, what resistance you’re at, and will adjust the workout to the next training. And live trainers will be available at launch.

    13 December 2021
  • The importance of a large screen is so you can see what your trainer is doing. The real breakthrough for us was being able to see the trainer and yourself at the same time. It’s a mirrored screen, so when it’s in use, you will see the instructor, but you also see yourself. Having somebody large-scale in front of you, instructing you, makes a big difference. For a beginner or someone who is over 40, who doesn’t feel confident going to a crowded gym with much younger people, you are essentially copying what somebody is doing on screen, so you’re self-correcting—which you don’t really get even in a boutique fitness class.

    13 December 2021
  • “I started asking people I knew how to digitize the resistance and then met Yves, who envisioned hiding the equipment in a beautiful mirror.” He’s referring to Yves Behar, founder of Fuseproject design firm and co-founder of August.

    13 December 2021
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    13 December 2021
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    13 December 2021
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    13 December 2021