Victor Ty Goerke

Senior Manager - Operations & Brand Performance at Smashburger
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Victor is the Senior Manager of Operations and Brand Performance at Smashburger, a brand with one simple notion in mind: to serve a better burger and, in the process, helped create a new category. He is experienced in food and beverage, hospitality, inventory management, leadership, and menu development.

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  • The smashing technique can be done either way. Personally, I like to use a grill because I don’t burn myself as much. Another reason I like the grill is it is easier to ‘cut’ the burger off the surface. When the burger is smashed it develops a crust. That must be cut from the grill to keep it attached to the smashed burger. There is a special motion we use to make sure we get the entire burger off the grill. We actually sharpen our spatulas for the grills to ensure we can execute this step properly.

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  • Smashburger
    Senior Manager - Operations & Brand Performance