The global dietary supplement market is currently valued at $71.81 billion and expected to reach $128.64 billion by 2028, according to market research firm Fortune Business Insights. The FDA does not review any dietary supplements for safety and effectiveness before they are marketed, which can negatively impact uninformed consumers.
Unoma Okorafor, a computer scientist, mother of three, and daughter of the first Nigerian Nuclear Physicist, is the CEO of Herbal Goodness, a wellness company that offers supplements made from superfoods and special herbs that are technologically vetted. Herbal Goodness’s products are backed with scientific research with the company offering manufacturing and supply chain transparency. Okorafor supports and protects the livelihood of the farmers by paying fair-market value for crops and ensuring healthier lifestyles for her customers.
If interested, I would love to schedule an interview with Unoma to discuss her journey of launching a dietary supplement company that prioritizes research and transparency, her upbringing in a patriarchal society that led her to launch her Women to Advance African Women (WAAW) foundation, and her experience as an African woman entrepreneur with a tech background.
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Okorafor grew up in Nigeria and pursued a degree in computer engineering at a university that was majority male where she was threatened with sexual assault for being an outspoken and well-educated female student. Unoma went on to pursue a master’s and PhD in the U.S. In 2007, she launched Women to Advance African Women (WAAW), a scholarship foundation to empower African girls with the power of education, before launching her company Herbal Goodness in 2013. Today, 10% of Herbal Goodness’s profits are donated to WAAW.