Vanessa Zucker | Source | Associate Director, Marketing and Communications at Firewood
Vanessa Zucker
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Social media is a way to reach people with real, complex lives, personalities and outlooks. And the way to reach, persuade and leave an impression on social media users is to understand them and respond to them in a way that engages them. It goes back to basics: If you're trying to persuade someone of something, it helps to know things about that person so that you can find common ground and build trust without simply imposing your viewpoint on them.
14 September 2020
Marketing Dive -
Employees in advertising are being asked to deliver many more relevant messages in multiple formats using technology that didn’t exist three years ago. In the past, you would have much more siloed worlds in a marketing org, and now there’s much more consolidation to focus on more integrated messaging.
14 September 2020
Adweek First Things First
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12 October 2020article
How Fine Art Made Me a Better MarketerWhen you think about a trained fine artist, do you imagine someone clad in bohemian wear, splashing paint around a giant canvas in the middle of a well-lit loft? Or maybe a sharply dressed someone in stilettos sipping wine at a high-end New York gallery? How about a marketing strategist building campaigns that help achieve business goals? -
12 October 2020article
Social is not a shortcutBrands wishing to benefit from social media marketing must understand the people behind the accounts and how to evolve strategies. -
12 October 2020articleCreativity Amid Isolation: Now What?Staying creative is the lifeblood of a marketing agency. But how do agencies maintain their creative juices when the world is sheltering in place from COVID-19, we’re all working from home, and our pre pandemic best practices aren’t quite as effective?
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Firewood
Associate Director, Marketing and Communications