Veena Giridhar

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Bio

Veena is a qualified accountant with an MBA from INSEAD and 17 years of experience within the FMCG industry for companies like PepsiCo and Diageo.

Veena is the founder of salesBeat, a newly launched worldwide B2B AI predictor that works out consumer actions based on numerous indicators; including but not limited to, information on air pollution levels, weather circumstances, water levels, consumer movements, current affairs, popular trends etc.

The service was founded in 2019 by Veena and Alex, who has a history in tech start-ups and extensive experience in creating apps. The founders came together at Antler (an accelerator) in Sweden, both were completely astounded of the lack of any proper process in place with regards to gauging sales, apart from indicators on what was sold last year, which made them realise the huge gap and need in the market for this service, helping sellers, buyers and also consumers by eliminating stock-outs and ensuring retailers have an intelligent way of knowing how much product to stock.

Currently sales are simply gauged on what was sold last year, which doesn’t take into account any important consumer factors, which can change vastly from day to day, let alone over a year. A few organisations use forecasting predictions which make longer term forecasts over 12 to14 weeks based on seasonality and what was sold last year. salesBeat makes precise predictions based over 4 to 6 weeks, making it the best consumer predictor available.

This is a great tool for sales representatives and buyers within the FMCG industry. It helps eliminate waste as well as stopping stock-outs and therefore will not only save businesses money but will also improve on profit margins.

See the salesBeat website here: https://www.salesbeat.co

Veena has 20+ years in the sector working for and consulting for large grocery suppliers and retailers in Europe and Sub-saharan Africa in operations and sales.

salesBeat is a newly launched AI-driven platform that uses micro and macro factors to model consumer buying behaviour and makes predictive recommendations of optimal order volumes for FMCG salespeople to discuss with customers, ensuring 100% availability of brands in store, without overstocking. Currently sales are simply gauged on what was sold last year and do not take into account any important factors influencing consumer decision making (temperature (weather), demographics around store locations, traffic and commuting preferences etc) which can change vastly from day to day, let alone over a year.

Alex, my co-founder and I founded the company in 2019.

salesBeat makes precise predictions for 4 to 6 weeks and is pioneering sales intelligence in the fast-moving consumer goods sector.

This is a great tool for key account managers and distributor managers in the fast-moving consumer goods industry and also for supermarkets and convenience chains. It helps eliminate waste and stock-outs; and therefore will not only save businesses money but also increase revenues by 10% – 30%.

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