Vic Drabicky | Source | Founder & CEO at January Digital

Right now, your DTC site is more valuable to you than it’s ever been before. The thing that’s going to be challenging to see is whether or not any brand adapted fast enough to build a strong customer base, and then [can] retain that customer base. The boring is usually best. Eighty percent of what’s going to work is executing fundamentals really well. That last 20% is you taking a chance on something new.