Xenia von Wedel

president at Transform Group
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Bio

Xenia von Wedel is the Chief Operating Officer and Executive Vice President of Transform Group, the blockchain industry’s leading public relations firm. Xenia previously held senior executive roles with Terpin Communications and SocialRadius, and has led global PR campaigns for technology companies for more than 20 years.

In her role at Transform, Xenia has overseen PR campaigns for many of the agency’s 100+ blockchain and fintech clients, including Kraken, Augur, Bancor, Gyft, Lisk, Payment Data Systems, Qtum, Rivetz, SALT Lending, SafeCash, ShapeShift, Syscoin, Swarm and WAX Token.

Before the rise of Bitcoin and blockchain, Xenia focused on enterprise technology, cloud computing, and open-source technology. She launched Suse Linux into the U.S. market, leading them to a successful acquisition by Novell ($210 million). Her expertise lies in making high-tech concepts palatable for mainstream audiences.

Xenia is fluent in German and French, and conversational in Spanish. She is based in the San Francisco Bay Area.