Zor Gorelov

CEO and Co-Founder at Kasisto
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Zor Gorelov draws upon more than 20 years of experience in the software industry, and has been creating conversational interfaces before the term “chatbot” was popularized. He was the co-founder and CEO of SpeechCycle, a market leader in cloud-based contact center optimization solutions for the telco market, which was acquired by Synchronoss Technologies (SNCR).

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  • Even A.I.-powered chatbots designed specifically for banks aren’t new, according to Zor Gorelov, cofounder and CEO of Kasisto, a company that creates what it calls “intelligent digital assistants” for financial institutions.

    Gorelov cofounded Kasisto, a spinoff from SRI International (originally called Stanford Research Institute), in 2013. Since then, he and his company, named after the word for “bank teller” in Esperanto, have worked to develop A.I.-powered chatbots for a large swath of the industry, including JPMorgan Chase and Westpac, the Australian banking behemoth.

    “All of the algorithms that we’re hearing about now…were invented in the ’80s,” Gorelov told Fortune. “We just didn’t have the computing power and the data to be able to build the systems that we’re building now.”

  • Some chatbots deserved the cynicism with which they are viewed by customers, due to their limitations, but that the work it was doing with Westpac was effectively developing the next generation of digital assistants.

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