11th India Digital Awards 2021 | Internet and Mobile Association of India (IAMAI) | 15 December 2020 |

11th India Digital Awards 2020 will showcase the very best of digital media and technology that sits behind most effective campaigns in these challenging times. Optimizing Creativity and technology to deliver the very best in digital advertising.

2020 Winners

Special Awards:

Digital Person of the Year:
• Mr. Dinesh Agarwal, Founder & CEO, IndiaMart

Digital Startup of the year:
• cure.fit

Digital Agency of the Year:
• Gold: Interactive Avenues - A Reprise Network Company
• Silver: Mindshare India
• Winner: MediaCom

Digital Advertising Awards:

Best Messaging Campaign:
• Gold: PVR Cinemas
• Silver: Acquist Marketing & Information Services
• Bronze: Bajaj Finserv Direct

Best Mobile Search Campaign:
• Gold: G.I.M Infotech
• Silver: PepsiCo India by Mindshare India

Best Omni-channel Campaign Management & Marketing Automation:
• Gold: PepsiCo India by Mindshare India
• Silver: Pampers - Procter & Gamble by ValueFirst Digital Media
• Bronze: MoneyGram International

Best Search Marketing Campaign:
• Gold: MobiKwik by HiveMinds Innovative Market Solutions
• Silver: PepsiCo India by Mindshare India
• Bronze: Kia Motors India by Innocean Worldwide India

Best use of AR/VR in a Marketing Campaign:
• Gold: Mahindra & Mahindra by Interactive Avenues - A Reprise Network Company
• Silver: Coca-Cola India by Interactive Avenues - A Reprise Network Company
• Bronze: Maybelline New York India by FoxyMoron

Best use of Native Advertising:
• Gold: United Breweries by Mindshare India
• Silver: Adidas by Flipkart
• Bronze: Amazon Prime Video by PivotRoots

Best Viral Marketing Campaign:
• Gold: Flipkart
• Silver: Interactive Avenues - A Reprise Network Company
• Bronze: MX Player

Online Interactive Marketing:
• Gold: United Breweries by Mindshare India
• Silver: Mondelez by FCB Interface
• Bronze: Maruti Suzuki India by Adglobal 360

Online Video:
• Gold: Procter & Gamble by MediaCom
• Silver: Procter & Gamble by MediaCom
• Bronze: Axis Bank

Best Lead Generation Campaign through Mobile:
• Gold: Unilever by Rage Communications
• Silver: Meesho by Affle India
• Bronze: Pidilite Industries – Fevicryl Hobby Ideas by Schbang

Best Email Marketing Campaign:
• Gold: Kimberly Clark by FCB Interface
• Silver: Edelweiss SME Lending
• Bronze: BookMyShow by Kenscio Digital Marketing

Best Display Campaign:
• Gold: Coca-Cola India by Interactive Avenues - A Reprise Network Company
• Silver: YES Bank by iProspect
• Silver: Times Network by m/SIX
• Bronze: Uber by TLG India (Performics India)

Best Digital Integrated Campaign:
• Gold: Pampers -Procter & Gamble by ValueFirst Digital Media
• Silver: Blue Cross Laboratories by C Com Digital
• Bronze: Reliance General Insurance by iProspect
• Bronze: Asian Paints by Madison Digital

Best Data Driven Marketing Strategy:
• Gold: Spotify India by Interactive Avenues - A Reprise Network Company
• Silver: Ariston Thermo Group by WATConsult
• Bronze: Flipkart
• Bronze: Max Life Insurance by iProspect

Best Brand Awareness Campaign using Mobile:
• Gold: Amazon Prime Video by PivotRoots
• Silver: Amazon India by Interactive Avenues - A Reprise Network Company
•Bronze: MG Motors by Interactive Avenues - A Reprise Network Company

Best App/Game used for Marketing:
• Gold: Flipkart
• Silver: Indiabulls by Madison Digital
• Silver: Viacom 18 by Madison Digital
• Bronze: Coca-Cola India by Interactive Avenues - A Reprise Network Company

Best Execution of Performance Campaign:
• Gold: Mastercard by Flipkart
• Silver: Ford India by Wannamo Marketing
• Bronze: Future Group by MediaCom

Digital Awards:

Most Consistent Excellence in Digital Publishing:
• Gold: Curly Tales by Fork Media
• Silver: Quinitillion Media (The Quint)
• Bronze: TV Today Network

In-house Content Campaign:
• Gold: PepsiCo India by Mindshare India
• Silver: Quinitillion Media (The Quint)
• Bronze: Times Network by BCCL

Best User-Generated Content used for a Campaign:
• Gold: PepsiCo India by Mindshare
• Silver: The Wishing Factory by Siriti
• Bronze: Tata Motors India by Rage Communications

Best Use of Real-Time Streaming:
• Gold: Sony Music
• Silver: PVR Cinemas
• Bronze: Amazon India by Interactive Avenues - A Reprise Network Company

Best Use of Mobile for Content Marketing:
• Gold: Reckitt Benckiser India by Havas Worldwide
• Silver: Coca-Cola India by Interactive Avenues - A Reprise Network Company
• Bronze: TooYumm by Interactive Avenues - A Reprise Network Company

Best Brand- Influencer Collaboration:
• Gold: Procter & Gamble by MediaCom
• Silver: Protinex, Danone India by Schbang
• Bronze: HDFC Life Insurance by TLG India (Performics India)
• Bronze: Destination Canada by Charson Advisory Services

B2C Content Campaign:
• Gold: MX Player
• Silver: Balaji Motion Pictures by TheSmallBigIdea
• Bronze: Amazon Prime Video by PivotRoots

B2B Content Campaign:
• Gold: Yes Bank
• Silver: State Bank of India
• Bronze: Lenovo by Position2

Social Media Awards:

Best use of YouTube:
• Gold: Coca-Cola India by Interactive Avenues - A Reprise Network Company
• Silver: Pidilite by Madison Digital
• Bronze: PepsiCo India by Mindshare India

Best use of Twitter:
• Gold: Myntra Designs
• Silver: Mahindra and Mahindra by FCB Interface
• Bronze: Vivoki

Best use of LinkedIn:
• Gold: Arrina Education Services
• Silver: TVS Credit Services by Interactive Avenues - A Reprise Network Company
• Bronze: State Bank of India

Best use of Instagram:
• Gold: Colgate MaxFresh by Ripple Links
• Silver: Sony India by Interactive Avenues - A Reprise Network Company
• Bronze: Future Lifestyle Fashion by Interactive Avenues - A Reprise Network Company

Best use of Facebook:
• Gold: Reckitt Benckiser India by Havas Worldwide
• Silver: Diageo by Mindshare India
• Bronze: Mahindra & Mahindra by Interactive Avenues - A Reprise Network Company

Best Social Influencer Campaign:
• Gold: Diageo by Mindshare India
• Silver: The Wishing Facory by Siriti
• Bronze: HDFC Bank by Social Kinnect

Best Blog:
• Gold: Infectious Advertising
• Silver: WebEngage

Mobile and App Awards:

Best Consumer Mobile Service:
• Paytm Money

Best Enterprise Product or Service:
• Fitternity

Best Innovative Mobile App:
• KhataBook

Most Innovative Start-up App:
• EarlySalary

Technology Awards:

Most Digitally Enabled Organization:
• Tata SIA Airlines

Best use of Machine Learning:
• GSK by Mindshare India

Best use of IoT:
• Tata Consultancy Services

Best Use of Experiential Tech for Digital & Physical Experiences:
• Godrej Consumer Products by GroupM Media

Best use of Bots:
• Kotak Mahindra Bank

Best Tech for Retail:
• Qwikcilver Solutions

Best Tech for Media:
• Sony Music

Best Tech for Health:
• Max Bupa Health Insurance

Best Tech for Education:
• Toppr Technologies

Best Tech for E-Commerce:
•PhonePe

Best Tech for Advertising:
• Flipkart

Best Digital API:
• East India Hotels (Oberoi & Trident Hotels)

Digital Social and Enonomic Empowerment Awards:

Best use of Internet for Social and Economic Development:
• Procter & Gamble by MediaCom

Best use of Mobile for Social and Economic Development:
• SHEROES

Best use of Technology to Drive/Execute CSR Initiative:
• L&T Financial Services

Payments and Fintech Awards:

Most Innovative Wealth, Asset and Investment Management Service/Product:
• Kaleidofin by Cubic Communication

Most Innovative Money Transfer Product/Service:
• Eko India Financial Services

Most Innovative Fintech Data Solution Provider:
• Signzy Technologies

Best Prepaid Gift Card Solution:
• Qwikcilver Solutions

Best Payment Technology/Solution provider:
• Pine Labs

Best Mobile Payment Product or Service:
• PhonePe

Best Lending Tech:
• Bajaj Finserv Direct

Best Insurance Tech:
• Acko General Insurance

Best Banking Tech:
• Axis Bank

Best Digital Payment Processor:
• Infibeam Avenues